MEDIA ENGAGEMENT STRATEGY FOR HEALTH PROMOTION IN NIGERIA
Strategy · Health
A Strategy outlines a framework for engaging media channels to promote health messages in Nigeria. It targets federal and state health officers, media houses, journalists, NGOs, and influencers. This improves the reach and effectiveness of health promotion efforts.
MEDIA ENGAGEMENT STRATEGY FOR HEALTH PROMOTION IN NIGERIA
What Is This Policy?
A strategic framework for how Nigeria's health promotion programmes engage broadcast, print, digital, and social media to communicate health messages effectively to diverse Nigerian audiences.
Who Does It Target?
Federal and state health promotion officers Media houses and journalists covering health Health communication NGOs and social media influencers Federal Ministry of Information as a coordination partner
What Does It Aim to Achieve?
Improve the reach, frequency, and effectiveness of health promotion messages by strategically engaging media platforms appropriate to each target audience.
Key Features
Media Mapping: Identifies the most effective media channels for reaching different audience segments. Message Development: Provides guidance on developing clear, culturally appropriate health messages. Partnerships: Framework for partnership with media houses for health content placement. Social Media: Addresses use of social media platforms for interactive health promotion.
Current Status
Rollout Stage: Active Coverage: Nationwide health communication Beneficiaries: Nigerian public; health behaviour change Funding: Federal Ministry of Health; donor health communication support
How to Access
Health promotion staff: access the strategy for media planning guidance Media organisations: engage FMOH health communication office for partnership opportunities Health influencers: access messaging guidance from FMOH Application method: Access at https://www.health.gov.ng
Official Resources
Website: https://www.health.gov.ng Contact: Federal Ministry of Health — Health Promotion Division
Legal Framework
Operates under the National Health Act 2014, the National Health Promotion Policy, and the National Broadcasting Commission Act 1992. Draws on the National Communication Strategy for Health, WHO Health Promotion guidelines, the Nigeria Media Policy, and the Advertising Standards Organisation of Nigeria Code.