NAFDAC Guidelines for Advertisement of NAFDAC Regulated Products in Nigeria

Guidelines govern the advertising of NAFDAC-regulated products like food and drugs in Nigeria. They target industry stakeholders and require pre-approval of ads with truthful claims. This protects consumers from misleading information.

What Is This Policy?

Comprehensive guidelines governing the advertising of all NAFDAC-regulated products including food, drugs, cosmetics, medical devices, and chemicals, requiring pre-approval and truthful claims.

Who Does It Target?

Regulated entities as applicable NAFDAC inspection and compliance teams Industry stakeholders

What Does It Aim to Achieve?

Protect consumers from misleading advertising of regulated products while allowing legitimate product promotion.

Key Features

Pre-Approval: All advertisements for regulated products must be vetted and approved by NAFDAC before use Truthfulness: Claims must be accurate, substantiated, and not misleading Prohibited Claims: No curative claims for food or cosmetics; prescription drugs cannot be advertised to consumers NAFDAC Number: Registration number must appear in all product advertisements Sanctions: Non-compliant advertisements may be withdrawn and advertisers penalized

Current Status

Rollout Stage: Active Coverage: All applicable regulated entities Lead Agency: NAFDAC

How to Access

Regulated entities must comply with these guidelines. Submit advertisement materials to NAFDAC for vetting Include NAFDAC registration number in all advertisements Only publish approved advertisements

Official Resources

Website: nafdac.gov.ng Contact: NAFDAC, Abuja

Legal Framework

Issued under the National Agency for Food and Drug Administration and Control Act 1993 (as amended), which empowers NAFDAC to make regulations, issue guidelines, and enforce standards. Operates alongside the Food and Drugs Act Cap F32 LFN 2004, the Standards Organisation of Nigeria Act 2015, and the Codex Alimentarius Commission standards adopted by Nigeria. Draws on the Advertising Standards Organisation of Nigeria Code, the National Broadcasting Commission Act 1992, and the Consumer Protection Council Act 2004 prohibiting misleading advertisements.