NAFDAC MARKETING OF FOODS AND NON ALCOHOLIC BEVERAGES TO CHILDREN REGULATIONS
Regulation · Trade
Regulations restrict the marketing of unhealthy foods and non-alcoholic beverages to children in Nigeria. They target food manufacturers, advertisers, media houses, schools, and parents. This protects children from aggressive marketing and promotes healthy eating habits.
What Is This Policy?
Regulations restricting the marketing of unhealthy foods and non-alcoholic beverages to children in Nigeria, addressing childhood obesity and nutrition-related health issues.
Who Does It Target?
Food and beverage manufacturers, advertisers, media houses, schools, and parents.
What Does It Aim to Achieve?
Protect children from aggressive marketing of unhealthy food products, promote healthy eating habits, and reduce childhood obesity and related diseases.
Key Features
Marketing Restrictions: Limits advertising of high-sugar, high-fat, and high-sodium products to children. School Environment: Restricts marketing activities within and around schools. Advertising Standards: Sets guidelines for food advertisements targeting children.
Current Status
Rollout Stage: Active and enforceable. Coverage: All food and non-alcoholic beverage marketing directed at children in Nigeria. Funding: NAFDAC regulatory fees.
How to Access
Advertisers must ensure compliance with child marketing restrictions. Review marketing materials for compliance Submit advertisements for NAFDAC approval where required Avoid prohibited marketing practices Portal: nafdac.gov.ng
Important Terms
Non-compliance may result in advertisement withdrawal, fines, or prosecution.
Impact & Metrics
Protects children's health by reducing exposure to unhealthy food marketing.
Official Resources
Website: https://www.nafdac.gov.ng Contact: NAFDAC Headquarters, Abuja
Legal Framework
Issued under the National Agency for Food and Drug Administration and Control Act 1993 (as amended), which empowers NAFDAC to make regulations, issue guidelines, and enforce standards. Operates alongside the Food and Drugs Act Cap F32 LFN 2004, the Standards Organisation of Nigeria Act 2015, and the Codex Alimentarius Commission standards adopted by Nigeria. Draws on the WHO Set of Recommendations on the Marketing of Foods and Non-Alcoholic Beverages to Children, the National Broadcasting Commission Act 1992, the Consumer Protection Act 2004, and UNICEF guidelines on child nutrition protection.